Dropbox Paper

Teams rely on tasks to coordinate work, but they are usually scattered. I helped make tasks a lightweight part of the workspace itself inside Dropbox Spaces.

It helped Dropbox feel more like a workspace and less like a file destination.

I inherited a nascent Paper Desktop initiative and helped grow it into a more capable product around activation, search, and a more flexible desktop workflow.

The desktop app made Paper easier to access, organize, and stay focused in.

I redesigned the Dropbox Paper marketing page to cut load time, sharpen the value story, and improve conversion.

A more grounded launch story made the product easier to understand from the outside in.

We shifted toward acquisition and activation by creating template packs and a template library designed around real user problems.

Good defaults helped the product feel helpful earlier in the workflow.